Autores: Marcus Vinicius A. Fonseca; Maria Cristina Labuto F. P. Pinto; Paulo Sergio R. Alonso; Edival Dan Junior
Veículo/Evento: International Business and Management
Ano: 2014
Tipo: Periódico
Resumo: This study presents a methodology designed to evaluate the innovation potential of a set of companies operating in the oil and gas segment in Brazil. This methodology was used as a tool to map these companies, with the purpose of evaluating their innovation potential for the development of pioneer technologies, products and services for offshore exploration and production activities in deep waters. The tool was applied to 33 companies and it is composed by seven macro- indicators, among which are Organizational and Technological Management, Personnel Management and Technological and Informational Infrastructure. Each macro-indicator stands for a sub-index and the weighted sum of all seven sub-indexes composes the Innovation Potential Index (IPINNOVATION) of the company, standardized to a scale from zero to one. An analysis of the instrument used to calculate the IPINNOVATION as well as the application of the Principal Component Analysis (PCA) regarding the weights used for each macro-indicator consolidates this evaluation. This work emphasizes the importance of using this evaluation procedure as a tool to support the establishment of governmental policies in developing countries.
